Educational/ Developmental Value 8
Fun Factor 8
Cool Factor 8
Repeat Play Value 8

 Fireman Sam Jupiter Drive Time This product comes as a fairly large bright red plastic unit. Everything about it seemed to be appealing to young kids we tested with. The steering wheel, lever, horn and moving fire engine display were clear highlights, being very tactile and engaging from a sensory perspective. The additional buttons/features include ..

Summary 8.0 great

Fireman Sam Jupiter Drive Time

 Fireman Sam Jupiter Drive Time

This product comes as a fairly large bright red plastic unit. Everything about it seemed to be appealing to young kids we tested with. The steering wheel, lever, horn and moving fire engine display were clear highlights, being very tactile and engaging from a sensory perspective.

The additional buttons/features include a (very simple) quiz getting children to identify particular colours, numbers and characters from Fireman Sam.

Overall, we found that kids are most likely to want to drive along tooting the horn and trying to steer to stick to the road, but the educational element is very effective in a notably understated way. In general we find that educational impact is hugely enhanced where children are so focused on the fun of a product that they don’t really see the experience as an educational experience necessarily, or to put it another way kids seem to learn more when playing and having fun is the lead element from their perspective.

WHO’S IT FOR: Core age for this product is going to be between 18-36 months of age.

THE TOY VERDICT: Kids loved this toy, they loved the noises, the dynamic action and steering the fire engine. The educational element is more understated, but nevertheless is very well done and is likely to aid the development of children of this age, both in terms of number and colour recognition but also in terms of motor skills and co-ordination. Recommended.

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