The Toy Verdict was founded by a team of professional toy testers. Our experience as a professional market research testing service to toy companies around the world has lead us to the unique position of having true inside industry knowledge combined with a clear understanding of what people (both parents and children) are looking for from toys, games & other related products.

We regularly conduct research studies into leading toy brands for toy companies, meaning our team have an up to date knowledge of most types of toys. So when we get new toy products to review, we have probably already tested something similar recently in great depth, leading to clearer reviews to help people select the right toys, games or other related products.

We only list toys which we rate at 7/10 or greater. We do get sent toys to review which rate lower than this, for those products we send the manufacturers feedback on how they can improve their product, but we DO NOT list the products – this way people know that if we’ve listed a product we rate it as at least good, if not very good!

Please note – we provide links to online retailers to make things easier for people who want to buy the toys we recommend. Please be aware, these online retailers offer us commission payments for directing traffic to them. Please can all users understand that this is our business i.e. we are a commercial entity. We get paid for reviews, please presume that all products featured have paid us to be featured on our site, but please be reassured that we return products and payments where total review score averages less than 7/10 – these are genuine reviews written by experts.

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INFORMATION FOR TOY COMPANIES The Toy Verdict is a venture run by Kids Brand Insight www.KidsBrandInsight.com, a leading Toy industry Consultancy offering the following services: Toy reviews and awards Toy business consultancy Consumer insight/playtesting Factory finding (India...