The Logo Board Game
The Logo Board Game is a very good trivia based board game for adults. Logo has been one of the biggest new games/brands launched in the board games category in the last decade. Quite often a new game will do well in the first year due to advertising and a cool concept. But the proof of the pudding is usually in whether the game continues to do well – because word of mouth drives the success of board games in the end – was it fun to play, and will I recommend it to my friends & family.
It’s no surprise having tested this game that Logo continues to do well year after year, because it is a very well constructed game featuring iconic brands of today and yester-year. What surprised us though was the level of nostalgia and positive emotions that were stirred when people had to think back to long forgotten advertising campaigns or products that they associate with their earlier lives.
In the terms of the game mechanic, The Logo Board Game can be played as teams or as individuals, we preferred the team version as it enhanced/facilitated social interaction better. Although the game states 2-6 players on the box, as with most dinner party style games, with just two of you it isn’t normally as fun, and on the flip side, you could make the game work with quite a large group by playing as teams e.g. 4 teams x 3 people per team = 12.
An example of the questions in the game:
Back of the card features an iconic brand symbol (with the logo text removed) – in our example it’s Pizza Hut, so the player/team first needs to guess which company/brand the logo icon belongs to.
Supplementary questions then include:
– What did Pizza Hut temporarily change its name to in 2008: Pizza Palace, Pasta Parlour, Pasta Hut, Pizza-Pasta or Pasta Palace? Answer: Pasta Hut.
– What is the name of the Pizza Hut pizza which has a ring of 28 individual doughy bites, bursting with cheese? Answer: Cheesy Bites
Now obviously in our example a good knowledge of Pizza Hut will help, but there is a fairly wide variety of brands featured within the game, and just like with any trivia/knowledge based game some you will know, some you won’t…some will appear overly easy, some will appear overly hard – that’s the essence of this type of game,and all just adds to the banter of playing.
To summarise the gameplay – Logo is a going round the board game until you reach the finish. Players/teams ask each other multiple brand themed questions per turn, and there is chance for other teams to ‘steal’ answers, which stops the taking turns/waiting for your turn becoming boring.
To win the game players/teams must reach the finish point called the ‘Winning Zone’, answer more questions and if they get enough questions right they win the game.
This brings us to the only (minor) criticism of the game we can identify – the game/board spaces go on for a bit too long in our view – with 57 spaces/correct answers needed to reach the ‘Winning Zone’ – that’s a lot of correct answers. In practise though, we see that as only a minor point, because after playing through once or twice, players would most likely decide to reduce the playing spaces on an ad hoc basis if the length of game play was bothering them i.e. their is an outer circle and an inner circle, players could decide just to play one of these circles before moving onto the ‘Winning Zone’.
Aside from that minor grumble, The Logo Board Game is great fun to play, appealed to a fairly broad spectrum of people, created a strong social dynamic (which is one of the primary factors we look for with board games) and is the kind of game your friends would thank you for introducing them to!
WHO’S IT FOR – For fans of trivia games, this is a great ‘dinner party’ game for adults. We recommend playing it with 4 or more people to get the best out of it. If you/your social group prefer really intellectual/serious trivia games, this might not be for you, but we found it worked for a broad spectrum of people overall.
THE TOY VERDICT – there is a reason why The Logo Board Game has been so successful – it is a very good game which creates a strong social dynamic and a real sense of nostalgia. Friends and family will thank you for introducing them to this game. A real modern classic, and definitely recommended!